Tjili pop: a fictitious corona campaign


For my specialization exam at Communication Design & Media, I created this fictitious campaign concept for Tjili Pop, a Copenhagen dive bar. This was right at the reopening of Denmark in April 2020, where nothing really was certain or set in stone. People had to adapt to life during Corona, and take the necessary precautions to stay safe. The campaign goal was to provide patrons with a sense of security, and make sure that their nights were filled with friends, laughter, and hand sanitizer.


The concept of The TJILI campaign

How did I come up with this concept?

Insights from patrons, of course :