Jbl Clip+ branding case

The assignment

This branding case was my Creative Content-elective exam assignment at KEA MMD. The main focus was to reinvent the branding, archetypes and brand identity. I worked with the classic archetypes of “Jester” and “Explorer”.

hand lettering font made with dry paintbrush and adobe illustrator

pattern made with
adobe capture

pattern made with
adobe illustrator

tone of voice & engagement
methods on social media

tone of voice & engagement
methods on social media

BUT WAIT!‚Äč

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