HK Campaign Communication Case

THE ASSIGNMENT

This case was an assignment at KEA CDM, in collaboration with HK and &Co, specifically asking how we can make HK more attractive to younger members who’re fresh out of school and new to the labor force. The task was to create a cross media campaign that incorporated visual messages, based on insights and cultural triggers from field research and focus groups.

THIS PROJECT FEATURES

KEY Insights

Young people feel a societal pressure as a newly educated individual, which makes them unsure of their competences.
 

Young people think unions are irrelevant to them, because they view them as something bureaucratic, old fashioned and boring.

FACEBOOK AD

Influencer instagram story