BYT: A Clothes Swapping Concept


For my Design & Business Exam at KEA CDM, the theme was entrepreneurship and innovation. The concept had to be related to fashion and lifestyle, and had to tap into a proven need and / or pain from the chosen target demographic. Therefore, I chose to create an environmentally conscious clothes swapping concept, aimed primarily at 18 – 39 year old women in Copenhagen.


The concept of BYT

"I think it's granny clothes that smells like a basement."

"Second hand stores are overwhelming, and it's hard finding clothes in larger sizes."

"The condition of the clothing, the intended age group, the smell."

Participants from online survey about second hand clothing

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